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Incorporating Intention into Every Facet of Your Esthetic Business

Incorporating Intention into Every Facet of Your Esthetic Business

What does it mean to “be intentional” as a business owner? Well, in a word: everything.


From your business vision to your operating expenses to your marketing, everything we choose to do in our business should be done with intention, which broken down into its core elements equates to thought, care, and purpose.


Of course, we can’t all know how some decisions will pan out or be received, but with intention, we can anticipate the desired beneficial outcome and impact of our choices.


One example of how intentionality can work in our business as estheticians is in the treatment room and how we cultivate a fantastic client experience, which I wrote about in this article.


But then I got to thinking deeper, and it all started on my trip to Italy…

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The Power of Antioxidants in Skincare Products

The Power of Antioxidants in Skincare Products

There’s beauty to a term becoming a buzzword, on the one hand, it helps the general population understand and become better informed about a particular topic, however, with every buzzword also comes the double-edged sword of brands leveraging or capitalizing on said buzzword, and not always in the most authentic manner.


When it comes to the term antioxidants, experts in the esthetic and wellness industries know that antioxidants are nothing new; instead, we’ve come to learn more about them through recent research and how to better utilize them to improve our lives whether that be our nutrition that we feed our bodies or our skin.

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How to Bring On an Overseeing Medical Director into Your Spa

How to Bring On an Overseeing Medical Director into Your Spa

While regulations vary by state, and are always changing, it is important to have a game plan in place should you need to pivot your business to be compliant with your state’s regulations.

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How Solo Estheticians Can Strike the Balance Between a Med Spa and Day Spa Experience

How Solo Estheticians Can Strike the Balance Between a Med Spa and Day Spa Experience

If that describes the route you’re hopeful or aiming to take in your spa, here are some key areas to emphasize when marketing and sharing the medical treatments you provide as well as finding the balance between both spa experiences:

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The Importance of Discovering the Esty Work-Life Balance

The Importance of Discovering the Esty Work-Life Balance

You may never achieve 100% balance, and if you do, it may be fleeting, but by taking the steps above, you’ll be much closer to the midline and able to swing the pendulum with better agility and without plummeting your business’ growth in the process.

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