What does it mean to “be intentional” as a business owner? Well, in a word: everything.
From your business vision to your operating expenses to your marketing, everything we choose to do in our business should be done with intention, which broken down into its core elements equates to thought, care, and purpose.
Of course, we can’t all know how some decisions will pan out or be received, but with intention, we can anticipate the desired beneficial outcome and impact of our choices.
One example of how intentionality can work in our business as estheticians is in the treatment room and how we cultivate a fantastic client experience, which I wrote about in this article.
But then I got to thinking deeper, and it all started on my trip to Italy…
There’s beauty to a term becoming a buzzword, on the one hand, it helps the general population understand and become better informed about a particular topic, however, with every buzzword also comes the double-edged sword of brands leveraging or capitalizing on said buzzword, and not always in the most authentic manner.
When it comes to the term antioxidants, experts in the esthetic and wellness industries know that antioxidants are nothing new; instead, we’ve come to learn more about them through recent research and how to better utilize them to improve our lives whether that be our nutrition that we feed our bodies or our skin.