From reinvesting those profits to purchase your dream space, or grow your team and provide jobs, or onboard top of the line products and equipment, or further you and your team’s esthetic education, the sky’s the limit on your growth as well as continued revenue projections because all these things have the ability to generate more income!
Whether you dream of hitting six-figures to grow and expand your business, or simply bump up your take-home pay, consider this your go-to guide for boosting your business’ bottom line, while also helping your clients to achieve better results (which, Spoiler Alert! will also bring in more business).
In case you haven’t noticed, growth activities tend to be exponential in their return, so let's dive in:
So, in an effort to show you the real behind-the-scenes of product research, development, and creation, and give you a leg up if you are serious about taking the plunge into product creation, I want to give you a breakdown of the resources you need to consider and have lined up beforehand.
This list is a luxury I didn’t have when starting…it took countless hours of research, funds that were hard earned from my esthetic practice, and partnering with other product developers to learn through experience, but I believe that when we share our learned experiences that have helped us grow individually, we elevate collectively.
There are a few foundational elements that are critical for achieving esty success… Commitment to continual education Creation of an outstanding client experience to provide optimal results and garner client retention Consistency in practicing self-care so you can continue to provide tremendous service and have a business that is fueled by passion and energy Funny enough, rather than existing as line items, these elements actually live within a circle, consistently feeding and flowing into each other. As an owner of two rapidly growing businesses, I’ve experienced this truth exponentially in the last few years, and while recently...
First things first, post-treatment client cooperation is vital, and it’s up to both you and your client to set a foundation for optimal results, especially for treatments that require extra mindfulness such as peels or micro-needling to avoid risks of Post-inflammatory hyperpigmentation (PIH).
However, with due diligence and some extra TLC from both the practitioner and the client, there are several measures we can take to ensure great results for your clients this summer:
Gone are the days of “professional perfection” where we simply needed to look the part and pulled together and communicate our expertise clearly.
Now, consumers want authenticity, and they want a deeper connection to feel like they’re going to vibe with your personality and your energy when they enter your treatment room.