You’re investing extra time to analyze your client’s skin, craft a custom regimen and then recommending and educating them on retail products.
And while you might close the sale on their initial retail purchase in your spa, often your client ends up going to Amazon or Dermstore for their next retail purchases.
So here you are having invested all the extra time and effort without seeing any of the return on that investment. Not only is that discouraging, but it’s maddening since your small business isn’t being supported. We totally get it!
But rather than throwing in the towel on retail, we want to help you see the alternative solutions.
With these solutions, you’ll not only solve the primary problem that’s keeping your clients from buying or re-ordering your products, but you’ll also save yourself significant time on the admin side of selling retail. Let’s explore your options!
Stem cells have long been celebrated and utilized in the medical field for their ability to regenerate tissue and develop innovative therapies for a host of ailments, so it’s only natural that the skincare industry would find the ability to harness their powers, too.
However, like many scientifically exciting discoveries in the realm of skincare, “stem cells” has become a hype term that brands have used to aid marketing efforts rather than providing proven results in improving one’s skin.
As always, here at The Esthetics Academy, we’re adamant about continually sharpening your skill set and widening your knowledge not only so you can grow a successful business, but one you feel good about by being a truth seeker who can provide your clients with the most accurate and helpful information for their needs.
As buyers become increasingly conscious over what they consume from food sources to fashion to cars and beauty, it’s crucial that businesses and organizations evolve to meet shifting needs and preferences.
These shifts are critical not just in the effort for companies to stay relevant in the marketplace, but to ensure that they're intentional in how they manufacture, produce and present their product to best benefit their business, their customer, and the environment their product will exist within.
At Herbal Skin Solutions, the foundation of all of our products is rooted in high-quality botanical and antioxidant-rich ingredients, and we’ve also made efforts to infuse intentionality into our manufacturing process through energetic tuning, so naturally, the next layer of bringing conscious creation to our products is in the packaging.
What does it mean to “be intentional” as a business owner? Well, in a word: everything.
From your business vision to your operating expenses to your marketing, everything we choose to do in our business should be done with intention, which broken down into its core elements equates to thought, care, and purpose.
Of course, we can’t all know how some decisions will pan out or be received, but with intention, we can anticipate the desired beneficial outcome and impact of our choices.
One example of how intentionality can work in our business as estheticians is in the treatment room and how we cultivate a fantastic client experience, which I wrote about in this article.
But then I got to thinking deeper, and it all started on my trip to Italy…
There’s beauty to a term becoming a buzzword, on the one hand, it helps the general population understand and become better informed about a particular topic, however, with every buzzword also comes the double-edged sword of brands leveraging or capitalizing on said buzzword, and not always in the most authentic manner.
When it comes to the term antioxidants, experts in the esthetic and wellness industries know that antioxidants are nothing new; instead, we’ve come to learn more about them through recent research and how to better utilize them to improve our lives whether that be our nutrition that we feed our bodies or our skin.